Holl & Lane - Small Shop Feature


It’s been a bit since my last post. I had these grand plans of blogging once a week to feature my favorite shops, talk skincare, share recipes & workouts, give ideas on natural ways to clean, and just chat about life. Then the school year started and everything went sideways. I feel like I’ve been treading water to just stay afloat ever since. Honestly, some days feel more like I’m drowning.

Luckily for me there is one thing that always lights my soul on fire and gives me inspiration. Reading Holl & Lane. I came across this most fabulous magazine two years ago and instantly I was hooked. Talk about soul-filled gut wrenching heart strings being pulled beautifully written pieces of art I have ever read in my entire life. Yes, it is that good! I admit that when I was in my 20’s I’d grab those gossip magazines and consume all the content inside those pages. But the only thing they ever did was leave me feeling empty and that I was not good enough.

Sarah and her amazing team at Holl & Lane publish such a beautiful magazine which leaves you feeling something real. You make connections with the stories and your heart aches for the people behind them. I actually refuse to read any other magazine because in my opinion they are rubbish in comparison. Sarah and her team give power to people’s stories and it is nothing short of magnificent! So today I am sharing a little bit about the lady behind this fabulous magazine.


1. What motivated you to start your magazine?

When I was pregnant with my first son, I had a really hard time feeling that magical feeling the media had lead me to believe I'd feel.  I was miserable all nine months - in and out of the hospital, "morning" sickness all nine months.  So I started writing about it on my personal blog.  And once I did, I had a lot of readers commenting and emailing me telling me how grateful they were that I was being honest about my experiences because they had felt the same but never thought they could say it out loud.  As women, we're supposed to love pregnancy, and when you don't, it feels like it's not okay to admit that out loud.  I started searching for outlets that were talking honestly about these types of experiences and couldn't find any, so I decided to create one.  I had always wanted to work at a magazine, so instead I decided to create one myself - even though I had no idea what that would look like.

2. How do you decide what the theme will be for each magazine?

Honestly, the themes just pop into my head as a word one day.  I won't be thinking about it at all, but suddenly a word will come to me and I'll think, "That would make an amazing issue!"  And if I can imagine a bunch of different stories that could potentially be in the issue, I'll run with the theme.

3. Where does your inspiration come from?

Everywhere!  I love to read, so I get a lot of inspiration from books, other magazines, blogs.  Instagram is another huge source of inspiration for me, because I'm obsessed with photography.  And, daydreaming is another source.  I love to just let my mind wander.

4. Is there a special meaning behind your business name?

Holl & Lane is a play on the cross streets of my home.  Because I never expected the magazine to be an actual business, I probably didn't think about the name quite as thoroughly as I should have, but it is what it is.  Plus, the types of conversations that are fostered through our magazine generally only happen in the safety of the walls of your home.  So in a way, it's pretty perfect.


5. What is your mission with Holl & Lane?

Holl & Lane is a publication dedicated to the everyday woman who wants to read genuine stories of life experiences, who wants a platform to share their real lives, and dreams of a supportive community of loving women.  I want to continue sharing stories on mental health, body image, growth, miscarriage, infertility, parenthood, love, loss, and more.  I want women to know that they have a safe place with Holl & Lane.  I want them to be able to feel heard and that it's okay to share the hard stuff.  It's the hard stuff that makes us who we are.

6. What do you like to do for fun?

Sleep!  :)  I love dance parties with my son, traveling to new places, and just being able to unplug and relax with people I love most.

7. Who is someone you consider to be a hero in your life?

My mom, always.  She raised my brother and I as a single mom and now having two kids of my own, I have no idea how she did it.  I can barely function and I have an amazing husband to help me!  

8. What is a big lesson you have learned on this journey?

To always listen to your gut.  So often I have listened to what others are doing, or what people think I should be doing and I've let that color my own gut feelings.  But 9 times out of 10, if I just listen to what is inside me, it always works out better.


You can check out Holl & Lane’s newest issue and their amazing publications on their website. See the conversations they start on Instagram at hollandlanemag or find them on Facebook at Holl And Lane Magazine.

Wendy JComment